We’re ready to take the next step in developing the UK Theatre & SOLT Evidence Centre, announced earlier this year. The Evidence Centre will bring together data and research to create resources for use in the sector, and to help us advocate on your behalf.
The first stage is creating a sector-owned source of sales and audience data to help us achieve visibility of the pace and distribution of sales, how audiences are changing, and a better understanding of patterns of programming across the country.
Your support will help to make the Evidence Centre a success, but we know there are many demands on your time.
Help us to launch the Evidence Centre
If you are a member of UK Theatre who directly sells tickets, we’re asking you to please nominate two key contacts in your organisation by the end of October – a person who has the authority to sign a data sharing agreement, and a contact who knows your ticketing system well e.g., a Box Office or CRM manager.
Nominate your key contacts
Please nominate two key contacts who we can keep updated about the project.
What happens next?
We’ll share more information with your nominated contacts, keeping our requests short and clear, and we are working to get as many members as possible set up before the end of the year.
If you have any queries or would like to hear more about the project, please contact our partners Baker Richards, on evidence.centre@baker-richards.com.